Oct 12, 2011

MercaMadrid: A Visual Topology of the Network of Food Flows

Here it is the final presentation of the project MercaMadrid: A Visual Topology of the Network of Food Flows. It was developed during Visualizar’11: Understanding Infrastructures international seminar at Medialab-Prado. I participed on it as a collaborator during the Visualizar’11.

MercaMadrid’s importance as an urban infrastructure contrasts with its slight visibility as a physical and discursive location in the city. Because its activity remains confined to specialized systems, MercaMadrid does not catch the attention of average citizens, which explains the absence of political content.
This project aims to shed some light on Madrid food flows through visualization. Using Mercamadrid open data, we plan to answer basic questions about our consumption habits, self-sustainability and how food is distributed on a daily basis. This project analyzes too how production logics have evolved in last years because of changes in our supply chain, based on an anthropological study now in progress. We are particularly interested in examining how some of the controversies which, as semiotic-material constants in the city´s ecology, circulate through food flows and contribute to define the political agenda of the city.

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